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Leverage the powerful AIDA framework (Attention, Interest, Desire, Action) to create compelling cold emails. This proven marketing formula guides prospects through a psychological journey from initial awareness to taking action.
AIDA follows the natural decision-making process, moving prospects from awareness to action through emotional and logical appeals
Source: E. St. Elmo Lewis’s AIDA Model (1898)
Capture immediate attention with a compelling hook
Build genuine interest by connecting with their needs
Create emotional connection and demonstrate value
Drive clear, compelling next steps
[ATTENTION] I noticed [Company] just launched your new feature [Specific Feature]. Great work on the implementation! [INTEREST] Having worked with similar SaaS companies, I noticed an opportunity in your deployment pipeline that could save your team significant time. [DESIRE] We recently helped [Similar Company] reduce their deployment time by 60% while cutting errors by 75%. Their dev team now saves 20+ hours per week. [ACTION] Would you be open to a 15-minute call this Thursday to explore if we could achieve similar results for [Company]?
[ATTENTION] Your recent blog post on [Topic] caught my attention - especially the part about [Specific Point]. [INTEREST] We analyzed your content performance against top competitors and found some interesting gaps in [Specific Area]. [DESIRE] By addressing these gaps, our clients typically see a 40% increase in organic traffic within 3 months. [Reference Company] achieved this last quarter. [ACTION] I'd love to share our full analysis. Do you have 20 minutes this week for a quick call?
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