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Email Template

AIDA Format Cold Email Template

Leverage the powerful AIDA framework (Attention, Interest, Desire, Action) to create compelling cold emails. This proven marketing formula guides prospects through a psychological journey from initial awareness to taking action.

5%
Conversion rate
20-30%
Response rate
Tuesday/Thursday 9AM-11AM
Best Time to Send
2-5% (average), 5-8% (good), 8%+ (excellent) Conversion Rate
Tuesday/Thursday 9AM-11AM
150-200 words
20-30% Response Rate

Psychology Behind the Framework

AIDA follows the natural decision-making process, moving prospects from awareness to action through emotional and logical appeals

Source: E. St. Elmo Lewis’s AIDA Model (1898)

Attention

Capture immediate attention with a compelling hook

Tips:


  • Use personalized research insights

  • Lead with a striking statistic

  • Reference a mutual connection

  • Mention a recent company milestone
Example Phrases
I noticed your recent [specific achievement]…
Your approach to [specific strategy] caught my attention…
[Mutual connection] mentioned your work on…

Interest

Build genuine interest by connecting with their needs

Tips:


  • Share relevant industry insights

  • Reference competitor analysis

  • Highlight specific pain points

  • Use social proof
Example Phrases
We’ve found that companies in [industry] typically struggle with…
Your competitors are achieving X% growth through…
Based on our analysis of your market…

Desire

Create emotional connection and demonstrate value

Tips:


  • Share specific success stories

  • Quantify potential benefits

  • Paint a picture of success

  • Address objections preemptively
Example Phrases
Imagine reducing your [pain point] by 40%…
We helped [Similar Company] achieve…
You could be saving X hours/dollars…

Action

Drive clear, compelling next steps

Tips:


  • Make it easy to say yes

  • Create urgency naturally

  • Offer multiple response options

  • Keep it simple and direct
Example Phrases
Would you be open to a 15-minute call this week?
Which of these times works best for a quick chat?
Reply with ‘yes’ and I’ll send over more details

Performance Metrics

45%+
Open Rate
30-35%
Average
35-45%
Good
32%
Industry Benchmark

Improvement Tips:


  • A/B test subject lines

  • Personalize preview text

  • Optimize send timing

  • Clean email list regularly
35%+
Response Rate
20-25%
Average
25-35%
Good
22%
Industry Benchmark

Improvement Tips:


  • Strengthen value proposition

  • Test different CTAs

  • Improve personalization

  • Follow up strategically

Email Examples

SaaS Product Example

Subject Line Options

Noticed your dev team’s recent launch
[Name], quick question about [Company]’s deployment process
Congrats on [Recent Achievement]! Quick idea

Email Body

[ATTENTION]
I noticed [Company] just launched your new feature [Specific Feature]. Great work on the implementation!

[INTEREST]
Having worked with similar SaaS companies, I noticed an opportunity in your deployment pipeline that could save your team significant time.

[DESIRE]
We recently helped [Similar Company] reduce their deployment time by 60% while cutting errors by 75%. Their dev team now saves 20+ hours per week.

[ACTION]
Would you be open to a 15-minute call this Thursday to explore if we could achieve similar results for [Company]?

Marketing Agency Example

Subject Line Options

Your content strategy vs. industry leaders
[Name], interesting insight about [Company]’s market position
Data from your competitors’ content performance

Email Body

[ATTENTION]
Your recent blog post on [Topic] caught my attention - especially the part about [Specific Point].

[INTEREST]
We analyzed your content performance against top competitors and found some interesting gaps in [Specific Area].

[DESIRE]
By addressing these gaps, our clients typically see a 40% increase in organic traffic within 3 months. [Reference Company] achieved this last quarter.

[ACTION]
I'd love to share our full analysis. Do you have 20 minutes this week for a quick call?

Best Practices

Research


  • Study prospect’s digital presence thoroughly

  • Identify recent company news and achievements

  • Analyze competitor strategies

  • Find mutual connections

  • Review their content and social media

Personalization


  • Reference specific company initiatives

  • Mention relevant industry challenges

  • Use company-specific metrics

  • Acknowledge recent achievements

  • Connect with their business goals

Writing Style


  • Keep paragraphs short and scannable

  • Use active voice

  • Maintain professional tone

  • Include specific numbers and data

  • Focus on benefits over features

Follow-up Strategy


  • Plan a sequence of 3-5 follow-up emails

  • Vary your approach in each follow-up

  • Space emails 3-5 days apart

  • Add new value in each message

  • Know when to stop

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