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Email Template

Limited Time Offer

A high-converting email template designed to create urgency and drive quick action with a time-sensitive offer.

30%
Conversion rate
35-45%
Response rate
Tuesday-Thursday, morning
Best Time to Send
25-35% Conversion Rate
Tuesday-Thursday, morning
200-250 words
35-45% Response Rate

Psychology Behind the Framework

People are more likely to take action when they perceive something valuable might become unavailable. This framework balances urgency with value to drive conversions.

Source: Behavioral Economics and Marketing Psychology Research

Fear

Create fear of missing out

Tips:


  • Time limit

  • Limited quantity

  • Exclusive access
Example Phrases
Only 24 hours left
Limited spots available
Don’t miss out on

Offer

Present clear value proposition

Tips:


  • Clear benefit

  • Specific savings

  • Added bonuses
Example Phrases
Save [X]% today
Exclusive bonus
Special package

Motivation

Highlight transformation

Tips:


  • Clear outcome

  • Quick results

  • Social proof
Example Phrases
Imagine achieving
Join others who
Start seeing results

Performance Metrics

35%+
Click Through Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:


  • Clear CTA

  • Multiple buttons

  • Mobile optimization
8%+
Conversion Rate
3-5%
Average
5-8%
Good
4%
Industry Benchmark

Improvement Tips:


  • Strong offer

  • Clear deadline

  • Easy process

Email Examples

Flash Sale Announcement

Subject Line Options

⚡️ 24 Hours Only: [Offer] Ends Tonight
🔥 Flash Sale: Save [X]% Before Time Runs Out
Last Chance: [Product] Special Ends at Midnight

Email Body

Hi [Name],

[Fear]
Time is running out! Our biggest [offer type] of the year ends in:

⏰ [Countdown Timer]

[Offer]
For the next [time period] only:

✨ [Primary Offer]
   Regular: [Original Price]
   Today Only: [Sale Price]

🎁 Exclusive Bonuses:
1. [Bonus 1] (Value: [Amount])
2. [Bonus 2] (Value: [Amount])
3. [Bonus 3] (Value: [Amount])

Total Value: [Amount]
Your Investment: [Sale Price]

[Motivation]
Join [number] others who have already:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

[Opportunity]
This offer expires in:
• [Hours/Minutes] remaining
• Only [X] spots left
• [Bonus] expires at midnight

[CTA Button: Get [Offer] Now - [Timer]]

What others are saying:

"[Short testimonial about results]" - [Name]
"[Short testimonial about experience]" - [Name]

Remember:
✓ [Key Benefit 1]
✓ [Key Benefit 2]
✓ [Key Benefit 3]

[CTA Button: Claim Your [Offer] Now]

Best regards,
[Your name]

P.S. Don't forget - this offer expires in [time remaining]. Get it now before it's gone!

Why This Works


  • Clear deadline

  • Strong value prop

  • Social proof

  • Multiple CTAs

  • Bonus stack

Personalization Opportunities


  • Previous interest

  • Purchase history

  • Engagement level

  • Cart abandonment

Industry Variations

High Intent

More benefits

Low Intent

More social proof

Cart Abandoner

Extra incentive

Best Practices

Timing


  • Clear deadline

  • Countdown timer

  • Follow-up sequence

Value Stack


  • Clear savings

  • Bonus items

  • Total value

Social Proof


  • Recent results

  • Real testimonials

  • Action proof

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