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An engaging announcement email that generates excitement about new features while emphasizing value and encouraging immediate adoption.
People are naturally drawn to new things and value being among the first to try something. This framework leverages both while maintaining clear value proposition.
Source: Product Marketing and Consumer Psychology Research
Set the context and build anticipation
Present the new feature clearly
Showcase key benefits and features
Hi [Name], [Lead] You've been asking for a better way to [solve pain point], and we've been listening! [Announce] Today, we're thrilled to introduce [Feature Name] - [brief description]. [Unveil] With [Feature Name], you can now: • [Benefit 1] - [brief explanation] • [Benefit 2] - [brief explanation] • [Benefit 3] - [brief explanation] [Nurture] Early users are already seeing: • [Metric 1]: [Result] • [Metric 2]: [Result] • [Metric 3]: [Result] [Call-to-action] Start using [Feature Name] today: 1. [Simple step 1] 2. [Simple step 2] 3. [Simple step 3] [Highlight] Bonus: The first 100 users will get: • [Special benefit 1] • [Special benefit 2] • [Special benefit 3] Ready to [solve pain point]? [CTA Button: Try [Feature Name] Now] Best regards, [Your name] P.S. We're hosting a quick demo webinar this [day] at [time]. [Register here] to see [Feature Name] in action.
Technical capabilities
Simplified benefits
Team impact
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