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The second email in your welcome sequence that delivers unexpected value and builds engagement. This email reinforces the subscriber's decision to join and increases anticipation for future content.
Delivering unexpected value creates a sense of reciprocity and encourages engagement with your content.
Source: Email Marketing Psychology Studies
Introduce the unexpected value
Present the valuable content
Encourage interaction
Hey [Name], Loving the [Lead Magnet]? I have something extra for you. Here's our most popular resource that helped our readers increase their conversion rates by 43% on average: [Link] It's a quick 5-minute implementation that you can use today. Let me know how it goes! Cheers, [Your Name]
Hey [Name], Ready to become a [Product] power user? Here are 3 lesser-known features our top users love: 1. [Feature 1]: Save 2 hours per week by [benefit] 2. [Feature 2]: Automate [task] with one click 3. [Feature 3]: Get instant insights about [metric] Try them out and let me know which one you like best! Cheers, [Your Name]
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