Loading email template...
The Problem-Agitation-Solution (PAS) framework is one of the most effective copywriting formulas for cold emails. It taps into the psychological principle that people are more motivated to avoid pain than to seek pleasure, making it particularly effective for problem-solving products and services.
People are more motivated to avoid losses than to achieve equivalent gains. The PAS framework leverages this by highlighting problems and their consequences before offering relief.
Source: Kahneman & Tversky’s Loss Aversion Theory
Identify a specific, relevant problem
Amplify the problem’s impact
Present your solution clearly
Hi [Name], [Problem] I noticed [Company] has X open positions that have been posted for over 30 days. In today's market, the best candidates are typically hired within 10 days. [Agitation] Every week these positions remain open costs roughly $Y in lost productivity, and the best candidates are accepting offers from competitors. Based on industry averages, this could be costing you upwards of $Z annually in recruitment and productivity losses. [Solution] We've helped companies like [Reference] reduce their time-to-hire by 60% using our AI-powered recruitment platform. They're now closing top candidates in under 8 days. Would you be open to a 15-minute call to explore how we could implement a similar solution for [Company]? Best, [Your name]
Focus on speed and cost
Emphasize quality and compliance
Highlight candidate experience
Hi [Name], [Problem] Our recent security audit of [industry] companies revealed that 83% are vulnerable to [specific threat], including several using the same tech stack as [Company]. [Agitation] With average breach costs hitting $4.2M in 2024 and new regulations requiring 72-hour breach reporting, this vulnerability puts your company at significant risk. The reputational damage alone could impact your upcoming [specific initiative]. [Solution] We've developed a proprietary solution that has helped X companies in your industry close this security gap within 48 hours. [Similar Company] implemented it last month and their security rating improved by 85%. Do you have 15 minutes this week to discuss how we can protect [Company] from these threats? Regards, [Your name]
Focus on compliance
Emphasize patient data
Highlight customer trust
Join thousands of marketers and entrepreneurs getting weekly tips on writing high-converting copy that sells.
No spam ever. Unsubscribe anytime.