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A template designed to encourage and reward customer referrals through a structured referral program.
People are more likely to refer when they’ve had success and are rewarded for sharing
Source: Referral Marketing Studies
Highlight experience
Clear process
Show gratitude
Hi [Name], [Success] Thank you for being a valued [Product] customer. We've noticed you've [achieved result/milestone], and we'd love to reward you for sharing your success with others. [How] Our Referral Program is simple: 1. Share Your Link Your unique referral link: [URL] 2. Friends Join They get: [New User Bonus] 3. You Earn You get: [Referral Reward] [Appreciate] Why Share [Product]? ✓ Help others [achieve benefit] ✓ Support their [goal/need] ✓ Build your network [Reward] 🎁 Referral Rewards: For You: • [Reward 1] per referral • Up to [Maximum] rewards • [Bonus] for [Milestone] For Your Friends: • [New User Bonus] • [Special Access] • [Extra Perk] [Easy] Share Options: 📧 Email: [Button] 💬 Message: [Button] 🔗 Copy Link: [Button] [Social Proof] Top Referrers' Success: "[Referral success story]" - [Name] "[Friend feedback]" - [Name] [Progress Tracking] Your Referral Stats: • Referrals sent: [Number] • Successfully joined: [Number] • Rewards earned: [Amount] [CTA Button: Start Sharing & Earning] [FAQ] Common Questions: Q: How do I track referrals? A: [Answer] Q: When do I get rewarded? A: [Answer] Q: Is there a limit? A: [Answer] [Final CTA] Start sharing: [CTA Button: Share [Product] Now] Best regards, [Your name] P.S. The first [X] referrers this month get [Special Bonus]!
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