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Email Template

Referral Program Campaign

A template designed to encourage and reward customer referrals through a structured referral program.

25%
Conversion rate
30-40%
Response rate
After positive experience
Best Time to Send
20-30% Conversion Rate
After positive experience
200-250 words
30-40% Response Rate

Psychology Behind the Framework

People are more likely to refer when they’ve had success and are rewarded for sharing

Source: Referral Marketing Studies

Success

Highlight experience

Tips:


  • Personal results

  • Success stories

  • Value received
Example Phrases
You’ve achieved
Your success with
Since you started

How

Clear process

Tips:


  • Simple steps

  • Quick share

  • Track progress
Example Phrases
Here’s how
Simple steps
Quick guide

Appreciate

Show gratitude

Tips:


  • Personal thanks

  • Value recognition

  • Community impact
Example Phrases
Thank you for
We appreciate
Your support means

Performance Metrics

35%+
Open Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:


  • Test different subject lines

  • Segment your audience

  • Optimize send times
5%+
Click Through Rate
1-3%
Average
3-5%
Good
2.5%
Industry Benchmark

Improvement Tips:


  • Use clear call-to-actions

  • Create compelling offers

  • Test button placement

Email Examples

Referral Program Invitation

Subject Line Options

Share [Product] & Earn [Reward]
Refer a Friend: Get [Reward] Each
Love [Product]? Share & Earn [Reward]

Email Body

Hi [Name],

[Success]
Thank you for being a valued [Product] customer. We've noticed you've [achieved result/milestone], and we'd love to reward you for sharing your success with others.

[How]
Our Referral Program is simple:

1. Share Your Link
   Your unique referral link: [URL]

2. Friends Join
   They get: [New User Bonus]

3. You Earn
   You get: [Referral Reward]

[Appreciate]
Why Share [Product]?
✓ Help others [achieve benefit]
✓ Support their [goal/need]
✓ Build your network

[Reward]
🎁 Referral Rewards:

For You:
• [Reward 1] per referral
• Up to [Maximum] rewards
• [Bonus] for [Milestone]

For Your Friends:
• [New User Bonus]
• [Special Access]
• [Extra Perk]

[Easy]
Share Options:

📧 Email: [Button]
💬 Message: [Button]
🔗 Copy Link: [Button]

[Social Proof]
Top Referrers' Success:

"[Referral success story]" - [Name]
"[Friend feedback]" - [Name]

[Progress Tracking]
Your Referral Stats:
• Referrals sent: [Number]
• Successfully joined: [Number]
• Rewards earned: [Amount]

[CTA Button: Start Sharing & Earning]

[FAQ]
Common Questions:

Q: How do I track referrals?
A: [Answer]

Q: When do I get rewarded?
A: [Answer]

Q: Is there a limit?
A: [Answer]

[Final CTA]
Start sharing:
[CTA Button: Share [Product] Now]

Best regards,
[Your name]

P.S. The first [X] referrers this month get [Special Bonus]!

Why This Works


  • Clear benefits

  • Simple process

  • Dual rewards

  • Social proof

  • Easy sharing

Personalization Opportunities


  • Usage success

  • Previous referrals

  • Product experience

  • Network size

Industry Variations

Power User

More rewards

New Customer

More guidance

Influencer

More reach

Best Practices

Timing


  • After success

  • Regular reminders

  • Milestone triggers

Rewards


  • Both sides win

  • Clear value

  • Quick payout

Process


  • Easy sharing

  • Clear tracking

  • Quick rewards

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