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Email Template

Value-First Cold Outreach

A personalized cold outreach email that leads with value and establishes credibility before making any ask. Focuses on building genuine connection through research and relevance.

20%
Conversion rate
20-30%
Response rate
Tuesday-Thursday, 8-10am recipient time
Best Time to Send
15-25% Conversion Rate
Tuesday-Thursday, 8-10am recipient time
150-200 words
20-30% Response Rate

Psychology Behind the Framework

People are more likely to engage when they receive value first and when the message is highly relevant to their current situation.

Source: B2B Sales Psychology and Relationship Marketing Research

Research

Show genuine interest through research

Tips:


  • Find recent news/updates

  • Identify specific challenges

  • Note achievements
Example Phrases
I noticed your recent [achievement/update]
Your work on [specific project] caught my attention
Congratulations on [recent milestone]

Engage

Connect research to relevant value

Tips:


  • Link to their goals

  • Address specific needs

  • Show understanding
Example Phrases
This reminded me of how [company/person] solved similar…
Given your focus on [goal]…
Based on your approach to [topic]…

Solve

Present relevant solution or insight

Tips:


  • Offer specific value

  • Share unique insight

  • Provide immediate benefit
Example Phrases
Here’s a quick tip that might help…
I thought you might find this useful…
This approach could help with…

Performance Metrics

50%+
Open Rate
30-40%
Average
40-50%
Good
35%
Industry Benchmark

Improvement Tips:


  • Personalized subject lines

  • Timing optimization

  • Sender name testing
25%+
Response Rate
10-15%
Average
15-25%
Good
12%
Industry Benchmark

Improvement Tips:


  • Deeper personalization

  • Value-first approach

  • Clear, specific ask

Email Examples

Industry Expert Outreach

Subject Line Options

Your thoughts on [specific insight about their work]?
Quick idea re: [their recent achievement/project]
[Mutual connection] suggested I reach out

Email Body

Hi [Name],

[Research]
I've been following your work on [specific project/initiative], and your recent [achievement/update] caught my attention. Your approach to [specific aspect] is particularly interesting.

[Engage]
Your focus on [specific goal/challenge] reminded me of how [similar company] tackled this. They found that [relevant insight/approach] made a significant difference.

[Solve]
Based on this, I thought you might find [specific resource/insight] valuable. It's a [brief description] that has helped other [industry] leaders improve their [specific metric] by [X]%.

[Establish]
We've worked with companies like [relevant examples] to [achieve specific result], and I noticed some interesting parallels with your situation.

[Authority]
Recently, we published [research/guide] on [relevant topic], which you can find here: [link]. I thought you might find the section on [specific aspect] particularly relevant to your work on [their project].

[Relate]
I'm particularly impressed with how you've [specific achievement/approach], and I'd love to learn more about your experience with [specific challenge/opportunity].

[Connect]
Would you be open to a 15-minute conversation to explore if our insights could be valuable for [their company]?

Best regards,
[Your name]

P.S. If this isn't relevant, I completely understand. Either way, I'd love to connect on LinkedIn: [profile link]

Why This Works


  • Deep personalization

  • Immediate value offer

  • Social proof

  • Clear next steps

  • Professional opt-out

Personalization Opportunities


  • Recent news

  • Company initiatives

  • Leadership changes

  • Industry challenges

Industry Variations

Decision Maker

Focus on strategic impact

Technical Leader

Emphasize technical details

Founder

Highlight growth potential

Best Practices

Research


  • Use multiple sources

  • Find recent updates

  • Identify connections

Personalization


  • Reference specific work

  • Show genuine interest

  • Make relevant connections

Value Delivery


  • Lead with insights

  • Share relevant resources

  • Offer clear benefit

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