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Email Template
Promotional

Bundle Offer

A strategic template for promoting product bundles and packages that maximize value perception and average order value.

20%
Conversion rate
25-35%
Response rate
Mid-week, business hours
Best Time to Send
15-25% Conversion Rate
Mid-week, business hours
250-300 words
25-35% Response Rate

Psychology Behind the Framework

People perceive greater value when complementary items are bundled together at a discount

Source: Pricing Psychology Studies

Value

Highlight total value

Tips:

  • •
    Individual prices
  • •
    Combined savings
  • •
    Added benefits
Example Phrases
Total value:
You save:
Bonus included:

Authority

Establish credibility

Tips:

  • •
    Expert opinion
  • •
    User success
  • •
    Industry recognition
Example Phrases
Trusted by
As featured in
Expert recommended

Logic

Explain the bundle

Tips:

  • •
    Clear benefits
  • •
    Natural fit
  • •
    Use cases
Example Phrases
Perfect combination
Designed to work together
Complete solution

Performance Metrics

35%+
Open Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:

  • •
    Test different subject lines
  • •
    Segment your audience
  • •
    Optimize send times
5%+
Click Through Rate
1-3%
Average
3-5%
Good
2.5%
Industry Benchmark

Improvement Tips:

  • •
    Use clear call-to-actions
  • •
    Create compelling offers
  • •
    Test button placement

Email Examples

Value Bundle Promotion

Subject Line Options

🎁 Complete [Product] Bundle: Save [X]%
Your All-in-One [Solution] Package
Bundle & Save: [X] Products for [Price]

Email Body

Hi [Name],

[Value Introduction]
We've created the perfect bundle to help you [achieve goal] faster and more effectively than ever.

[Authority]
Join over [X] successful customers who have transformed their [area] with our complete solution.

[Logic]
Introducing the [Bundle Name]:

📦 Complete Bundle Includes:

1. [Product 1] - [Brief benefit]
   Regular: [Price]

2. [Product 2] - [Brief benefit]
   Regular: [Price]

3. [Product 3] - [Brief benefit]
   Regular: [Price]

➕ Exclusive Bundle Bonuses:

🎁 [Bonus 1] (Value: [Amount])
🎁 [Bonus 2] (Value: [Amount])
🎁 [Bonus 3] (Value: [Amount])

[Value Stack]
Total Individual Value: [Amount]
Bundle Price: [Amount]
Your Savings: [Amount] ([X]% OFF)

[Urgency]
This bundle offer is available for:
⏰ The next [timeframe] only
👥 Limited to [number] customers

[Easy]
Get started in 3 simple steps:
1. [Simple step 1]
2. [Simple step 2]
3. [Simple step 3]

[CTA Button: Get Your Complete Bundle]

What bundle users are saying:

"[Bundle success story]" - [Name]
"[Value testimonial]" - [Name]

[Guarantee]
✓ [X]-day money-back guarantee
✓ Instant digital access
✓ Premium support included

[Final CTA]
Get everything you need to [achieve goal]:
[CTA Button: Claim Your Bundle Now]

Best regards,
[Your name]

P.S. Remember, this complete bundle offer ends [date]. Get it now and save [X]%!

Why This Works

  • •
    Clear value proposition
  • •
    Logical grouping
  • •
    Strong social proof
  • •
    Risk reversal
  • •
    Easy adoption

Personalization Opportunities

  • •
    Usage patterns
  • •
    Purchase history
  • •
    Industry vertical
  • •
    Company size

Industry Variations

Starter

Essential bundle

Professional

Complete bundle

Enterprise

Custom bundle

Best Practices

Bundle Creation

  • •
    Logical grouping
  • •
    Clear use case
  • •
    Value alignment

Pricing Strategy

  • •
    Perceived value
  • •
    Competitive analysis
  • •
    Margin consideration

Presentation

  • •
    Visual hierarchy
  • •
    Clear comparison
  • •
    Easy understanding

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