Content That Converts
..every week I’ll send you
- 1 short story that makes you think.
- 2 examples of incredible content.
- 1 great video I know you’ll enjoy.
- plus
- bonus deep dives on creators
Creating Content That Converts
There’s a lot of depth to it….
🔑 Keyword driven content
Are you creating keyword driven SEO articles to rank for search terms and organic traffic growth. Are those articles optimised to get visitors with discovery intent further into your conversion funnel.
🎯 Targeted content
Are you targeting the right people, the right keywords, the right niche, and where there’s pain points to begin with?
💸 Value add content
Are you creating regular pieces of content that add value to your audience. Content that stands out. Content that gives the reader value and helps to build your trust and authority.
👯♂️ Comparison content
Are you creating comparison content, for example “using WordPress for content creation” “using WIX for content creation” “using Webflow for content creation” aimed to help people decide the easiest solution for them and trust you as an authority.
🛬 Irresistible Landing Pages
Are you creating landing pages, with a sales letter and a prominent call to action around your value proposition. The copywriting here must differ to other content. Are you making sure you’re optimising these pages for conversion.
📖 Storytelling
Are you creating content with a story. A hero who defeats all odds, dodges common pitfalls and comes out on top. A person who was stuck, in a grind, until they found you.
📹 Video Content
Are you creating video content to promote and bring it all together, because you know how important video is these days.
🫦 Look and Feel
Do your videos look GOOD and sound GREAT so people actually watch them.
💰 Paid Media
Are you creating content to run as paid advertising to your target audience, how does it perform relative to regular content. Can your content be better here. A different landing page for adverts perhaps.
📋 Community Content
Are you creating helpful content in communities around your niche – without being spammy.
🤝 Collaborations
Are you collaborating on content with key opinion leaders and building those connections and friendships.
🔉 User Generated Content
Are you helping your fans create positive user generated content about your offer or your product (or you).
💼 Impactful Case Studies
Are you creating content profiling successful case studies. Either of your solution, or of the concept you teach.
🎨 Beautiful Images and Titles
Are you creating featured images and titles that make people want to click and read more.
🤖 AI Assistant
Are you using AI as your assistant. To help you with ideas, outlines or even places to engage in “suggest 10 subreddits linked to {niche} where this article could be helpful {link}”
🗺️ Mapping out the future
Are you planning out which type of content to tackle first, and what cadence to release it for maximum impact.
🐦 Social Media Marketing
Are you promoting and marketing what you’re creating on the relevant social media channels. Are you repurposing larger pieces into smaller threads.
🚨 Monitoring what works?
Are you monitoring everything. Traffic, conversions, customer happiness. Are you changing course if the feedback isn’t 4 or 5*?
Are you also creating content to build your personal brand so people can learn to trust you, follow you, and become a true fan?
It’s enough to scare anyone off but there’s ways to tackle everything above without being overwhelmed or burnt out.
Hi – I’m Mike Stott.
I’m a little bit of everything. I’ve built businesses that have been acquired. I create content that is fun. I can write code, and my day to day is in product marketing and brand advocacy for Jetpack at Automattic.