Step 1
Diagnose
Find where your content journey breaks: traffic, trust, offer, or follow-up. Most businesses leak leads in one of these four places.
Content Conversion System
Turn blog readers into qualified leads for your business
If you're publishing content but not getting real enquiries, I'll help you fix the conversion layer: messaging, offer, and follow-up.
Why listen to me?
I've spent years building software and content businesses. Now I use the same systems thinking to help founders and small teams convert attention into leads.
- Co-founded Zero BS CRM (later Jetpack CRM)
- Acquired by Automattic in 2019
- Built and sold WordPress plugins
- Now focused on content systems that generate leads
The content-to-lead framework
Keep it simple: diagnose where conversion breaks, design a cleaner path, then deploy and refine weekly.
Step 2
Design
Build a simple conversion path from post to subscriber to customer with clear calls-to-action and offer positioning.
Step 3
Deploy
Ship consistently, track what converts, and tighten the system each week so your content compounds instead of drifts.
Case Study
Real numbers, not vague claims
I'm documenting how content turns into subscribers, clicks, and commission revenue. You'll see what works, what flops, and what to apply to your own business.
Read the latest breakdowns →What you'll get
- • conversion diagnostics
- • messaging examples
- • practical CTA and funnel patterns
- • honest performance snapshots
Start with these resources
Newsletter Launch Playbook
A practical roadmap from zero to your first 100 subscribers.
Open resource →Content Multiplier Checklist
Turn one strong idea into multiple assets across your channels.
Open resource →AI Content Prompts
Prompts and workflows to speed up production without losing quality.
Open resource →Free Email Series
Get the 5-part Content Conversion Audit
A step-by-step email series to diagnose where your content is leaking leads and what to fix first.
For founders and small business teams publishing content but not seeing consistent enquiry flow.