Your Content Isn't Converting Because You Don't Have a System

Hey there! 👋 I'm Mike. The problem isn't your content—it's that you're missing the proven framework that turns readers into customers.

"Mike's system helped me go from random posts to predictable sales. My newsletter now converts 3x better."

Sarah Johnson

Sarah Johnson

Course Creator

"I was stuck at ÂŁ2k/month for months. Mike's newsletter gave me the framework I needed. Now hitting ÂŁ8k+ consistently."

David Martinez

David Martinez

Newsletter Writer

What Happens When You Build a System?

See the difference a proven process makes for creators like you.

Before a System

  • Don't know where to publish first.
  • Inconsistent results.
  • Guessing what to publish next.
  • Stuck at the same income level.
  • Overwhelmed by content demands.
  • “Is this even working?”

After a System

  • âś” Know which channel is the most effective.
  • âś” Predictable growth.
  • âś” Clear content roadmap.
  • âś” Revenue grows month by month.
  • âś” Streamlined, repeatable process.
  • âś” Metrics show what works

Built for Entrepreneurs Who Want to Scale

If you're an entrepreneur publishing content but not seeing consistent conversions, this is for you.

Newsletter Operators

Building an audience but struggling to monetize your list effectively

Digital Product Creators

Creating courses and products but need better content-to-sales systems

Service Providers

Sharing valuable content but want a predictable client acquisition system

What You Get Each Issue

Every issue, you'll receive a tactic, framework, and compounding step to turn your content into customers.

1
Tactic

A specific, actionable strategy you can implement immediately to improve your content conversion

2
Framework

A proven system that shows you exactly how to structure your content for maximum impact

3
Compounding Step

A small improvement that builds on previous issues to create exponential long-term growth

What Readers Are Saying

"Mike's system helped me go from random posts to predictable sales. My newsletter now converts 3x better."

Sarah Johnson

Sarah Johnson

Course Creator

"I was stuck at ÂŁ2k/month for months. Mike's newsletter gave me the framework I needed. Now hitting ÂŁ8k+ consistently."

David Martinez

David Martinez

Newsletter Writer

"The tactics are gold. Each one builds on the last. My content strategy went from chaotic to systematic in 8 weeks."

Lisa Thompson

Lisa Thompson

Indie Coach

Real Results From Real Systems

See how implementing content systems has transformed organic growth for these companies.

Blog Content Automation Results

Blog Content Automation

3x Increase in Impressions

This company started automating its blog content after months of inactivity. The result was a 3x increase in impressions and massive organic growth.

1.04M Impressions
pSEO Automation Results

pSEO Automation

250x Growth in Impressions

This very site, after I implemented a programmatic SEO automation strategy and grew impressions 250x from a simple content automation system.

253K Impressions

About the Author

Hey, I'm Mike. I'm not just another "guru" - I'm a real person who's been in your shoes.

I started with the typical 9-5 path - studying Maths at University, then working in finance as an Actuary with FTSE 100 companies. But it wasn't my passion, and in 2011 I started side projects online.

My first success was an ebook on Call of Duty that sold over $3,000. I was hooked. I then created Social Gallery, a WordPress plugin that went on to make over $200k in sales. This led to launching an eCommerce store, and growing a portfolio of 35+ digital products.

In 2016, I finally quit my 9-5 to focus full-time. This allowed me to co-found Zero BS CRM, which Automattic acquired in 2019 and rebranded as Jetpack CRM. I've now been at Automattic over 6 years, working on products like Jetpack Boost, Jetpack Newsletter, and of course Jetpack CRM .

Content creation and audience building is my passion. I've been in your shoes - creating great content but struggling to convert readers into customers. Now I help entrepreneurs like you build content systems that actually work.

Ready to Build Your Content System?

Join 638+ entrepreneurs getting tactics, frameworks, and compounding steps to turn content into customers.