From Corporate Finance to Content Creation

I went from crunching numbers at PwC to building products that serve millions of WordPress users. Now I help entrepreneurs create content systems that actually convert and teach them how to use CRM to grow their business.

The Journey

From corporate finance to building products that serve millions.

2011

First Digital Success

Wrote an ebook that generated $3,000+ in sales. This was the moment I realised online business was possible.

$3,000+ Revenue

2012

Social Gallery Plugin

Co-founded a WordPress plugin for authors to showcase book covers in a Facebook style gallery. It went on to generate over $200k in sales.

$200k+ Sales

2013

Building the Portfolio

Launched Epic Plugins and Epic Themes while still working my 9-5 job. Built 35 digital products.

35 Products

2016

The Leap to Full-Time

Finally quit my corporate job to focus on entrepreneurship. Co-founded Zero BS CRM.

100% Entrepreneur

2019

Automattic Acquisition

Zero BS CRM was acquired by Automattic and rebranded as Jetpack CRM. Joined Automattic.

Acquired by Automattic

Now

Helping Entrepreneurs Thrive

Now helping entrepreneurs and small businesses thrive through content creation and CRM solutions.

Content + CRM

The Comment That Changed Everything

Sometimes the best motivation comes from readers on your own blog.

"Huge congrats. You are definitely on to something. Your level of engagement is a refreshing change for a market of folks looking to make a quick buck and leave their customers hanging. I am by no means an easy customer I would imagine and the support you have given me while I build my site has been amazing and really helped."

"I very much look forward to seeing what you do full time if this has just been part time."

This comment on my blog, posted when I announced I had quit my 9-5, became the validation I needed. It reminded me that I was already making a difference and that going full-time would only amplify that impact.

What I'm Working On

My current focus and what drives me every day.

Jetpack Products

Working on products that serve millions of WordPress users, including Jetpack CRM, Jetpack Newsletter, and the rest of the Jetpack suite. My speciality is helping small businesses succeed online through the power of WordPress and CRM.

Content Creation

My second passion is helping entrepreneurs build content systems that actually convert leads to customers. Through my newsletter, I share the frameworks and tactics that work for growing your business from side hustle to full-time income.

Join the Newsletter

Beyond the Work

The personal side that keeps me grounded and motivated.

While I love building products and helping entrepreneurs, my biggest motivation comes from my family. Being able to work remotely and spend time with my kids while building something meaningful is what drives me every day.

I believe in creating systems that work, whether that's for content creation, CRM implementation, or product development. The same principles that helped me build successful products and customer relationships are what I now teach to other entrepreneurs.