Loading email template...
Master the Before-After-Bridge (BAB) framework for cold emails. This powerful psychological framework, developed by copywriting experts, creates a compelling contrast between the prospect's current state and potential future, making it perfect for solution selling.
People are more motivated to change when they clearly see the gap between their current situation and a better future state.
Source: Kahneman & Tversky’s Prospect Theory
Paint the current situation
Envision the ideal future
Show how to get there
Hi [Name], [Before] Right now, [Company]'s social media presence is getting about 0.5% engagement rate, while your competitors [Competitor 1] and [Competitor 2] are averaging 3-4%. [After] Imagine tripling your social engagement within 90 days, driving qualified leads directly from LinkedIn and Instagram, and having a content calendar that practically runs itself. [Bridge] We helped [Reference Company] achieve exactly that through our AI-powered social media management system. They went from 0.6% to 3.2% engagement in just 60 days. Would you be open to a 15-minute call to explore how we could do the same for [Company]? Best, [Your name]
Focus more on risk mitigation and ROI
Emphasize speed and innovation
Include enterprise-specific social proof
Hi [Name], [Before] I noticed your engineering team at [Company] is currently spending around 30% of their sprint time on debugging and error tracking (industry average according to DevOps Research). [After] What if you could cut that debugging time in half, giving your developers back 15-20 hours per sprint to focus on building new features? Imagine shipping releases 40% faster with 90% fewer post-deployment issues. [Bridge] We recently helped [Reference Company] achieve this by implementing our AI-powered error tracking system. Within 3 sprints, they reduced debugging time by 62% and caught 95% of potential issues before they hit production. I'd love to show you how we could implement a similar solution for [Company]. Would you be open to a quick 20-minute demo this week? Best regards, [Your name]
Focus on speed and cost savings
Emphasize security and compliance
Highlight client satisfaction metrics
Hi [Name], [Before] I've been analyzing [Company]'s online store and noticed your cart abandonment rate is around 75% (I checked through Similar Web). That's potentially leaving $500k-$1M in annual revenue on the table, based on your current traffic. [After] Picture recovering 35% of those abandoned carts automatically, adding an extra $175k-$350k to your bottom line without increasing ad spend or changing your products. [Bridge] We recently implemented our smart cart recovery system for [Reference Company], and they saw a 42% reduction in cart abandonment within 60 days. Their ROI hit 300% by month three. Could I show you how we'd implement a similar solution for [Company]? I've prepared a quick 10-minute video demo specifically for your store. Best, [Your name]
Focus on customer experience
Emphasize seller benefits
Highlight recurring revenue impact
Join thousands of marketers and entrepreneurs getting weekly tips on writing high-converting copy that sells.
No spam ever. Unsubscribe anytime.