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A strategic template for promoting product bundles and packages that maximize value perception and average order value.
People perceive greater value when complementary items are bundled together at a discount
Source: Pricing Psychology Studies
Highlight total value
Establish credibility
Explain the bundle
Hi [Name], [Value Introduction] We've created the perfect bundle to help you [achieve goal] faster and more effectively than ever. [Authority] Join over [X] successful customers who have transformed their [area] with our complete solution. [Logic] Introducing the [Bundle Name]: 📦 Complete Bundle Includes: 1. [Product 1] - [Brief benefit] Regular: [Price] 2. [Product 2] - [Brief benefit] Regular: [Price] 3. [Product 3] - [Brief benefit] Regular: [Price] ➕ Exclusive Bundle Bonuses: 🎁 [Bonus 1] (Value: [Amount]) 🎁 [Bonus 2] (Value: [Amount]) 🎁 [Bonus 3] (Value: [Amount]) [Value Stack] Total Individual Value: [Amount] Bundle Price: [Amount] Your Savings: [Amount] ([X]% OFF) [Urgency] This bundle offer is available for: ⏰ The next [timeframe] only 👥 Limited to [number] customers [Easy] Get started in 3 simple steps: 1. [Simple step 1] 2. [Simple step 2] 3. [Simple step 3] [CTA Button: Get Your Complete Bundle] What bundle users are saying: "[Bundle success story]" - [Name] "[Value testimonial]" - [Name] [Guarantee] ✓ [X]-day money-back guarantee ✓ Instant digital access ✓ Premium support included [Final CTA] Get everything you need to [achieve goal]: [CTA Button: Claim Your Bundle Now] Best regards, [Your name] P.S. Remember, this complete bundle offer ends [date]. Get it now and save [X]%!
Essential bundle
Complete bundle
Custom bundle
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