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A strategic template for promoting complementary products to existing customers based on their purchase history.
Customers are more likely to buy additional products when they’re already engaged with your brand
Source: Consumer Behavior Studies
Reference previous purchase
Show natural connection
Present the chance
Hi [Name], [Context] Thank you for choosing [Previous Purchase]. We noticed you're already [benefit/action] with it, and we wanted to help you get even better results. [Relevance] Many of our customers have discovered that combining [Previous Purchase] with [Cross-Sell Product] helps them: ✨ Key Benefits: • [Enhanced Benefit 1] • [Enhanced Benefit 2] • [Enhanced Benefit 3] [Opportunity] As a valued customer, you're eligible for our special offer: 🎁 [Cross-Sell Product] Regular Price: [Amount] Your Special Price: [Amount] You Save: [Amount] [Solution] Here's how [Cross-Sell Product] enhances your current setup: 1. [Integration Point 1] [Brief explanation] 2. [Integration Point 2] [Brief explanation] 3. [Integration Point 3] [Brief explanation] [Social] What customers are saying about this combination: "[Success story with both products]" - [Name] "[Integration testimonial]" - [Name] [Special Offer] For the next [timeframe]: ✓ Special customer pricing ✓ Priority setup support ✓ Integration guide included [CTA Button: Add [Cross-Sell Product] Now] [Guarantee] Try it risk-free: • [X]-day money-back guarantee • Free integration support • Easy setup guide [Final CTA] Enhance your results today: [CTA Button: Get Your Special Offer] Best regards, [Your name] P.S. This special customer offer expires [date]. Add [Cross-Sell Product] to your toolkit now!
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