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A thoughtful email template designed to gather valuable customer feedback while showing appreciation for their input and making the process easy.
People are more likely to provide feedback when they feel valued and know their input will make a difference. This framework emphasizes their importance while making participation simple.
Source: Customer Experience and Feedback Psychology Research
Show the customer’s importance
Express genuine gratitude
Show readiness to hear feedback
Hi [Name],\n\n[Value]\nAs someone who's been using [Product] for [time period], your perspective is incredibly valuable to us.\n\n[Appreciate]\nWe're grateful for customers like you who help us continually improve our product and service.\n\n[Listen]\nWe'd love to hear your thoughts on your experience with [Product], particularly regarding:\n• [Specific area 1]\n• [Specific area 2]\n• [Specific area 3]\n\n[Understand]\nYour feedback will directly influence our:\n• Product development\n• Service improvements\n• Future features\n\n[Engage]\nProviding feedback is easy - choose what works best for you:\n1. Quick survey (2 minutes): [Link]\n2. Short feedback form: [Link]\n3. Brief call (15 minutes): [Scheduling link]\n\nAs a thank you, we'll:\n• [Incentive 1]\n• [Incentive 2]\n• [Incentive 3]\n\nYour insights help us serve you better.\n\nBest regards,\n[Your name]\n\nP.S. This feedback opportunity closes on [date]. Don't miss your chance to influence our roadmap!
Focus on first impressions
Technical depth
Strategic impact
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