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Email Template

Customer Feedback Request

A thoughtful email template designed to gather valuable customer feedback while showing appreciation for their input and making the process easy.

35%
Conversion rate
40-50%
Response rate
After key interactions or quarterly
Best Time to Send
30-40% Conversion Rate
After key interactions or quarterly
150-200 words
40-50% Response Rate

Psychology Behind the Framework

People are more likely to provide feedback when they feel valued and know their input will make a difference. This framework emphasizes their importance while making participation simple.

Source: Customer Experience and Feedback Psychology Research

Value

Show the customer’s importance

Tips:


  • Personalize message

  • Reference history

  • Show impact
Example Phrases
As a valued [customer/partner]
Your experience with [product]
Your insights are crucial

Appreciate

Express genuine gratitude

Tips:


  • Be specific

  • Show impact

  • Future benefit
Example Phrases
Thank you for choosing
We value your partnership
Your feedback helps us

Listen

Show readiness to hear feedback

Tips:


  • Open questions

  • Multiple channels

  • Clear process
Example Phrases
We want to hear
Share your thoughts
Tell us about

Performance Metrics

45%+
Response Rate
25-35%
Average
35-45%
Good
30%
Industry Benchmark

Improvement Tips:


  • Timing optimization

  • Clear value proposition

  • Multiple response options
90%+
Completion Rate
70-80%
Average
80-90%
Good
75%
Industry Benchmark

Improvement Tips:


  • Short format

  • Progress indicator

  • Mobile optimization

Email Examples

Product Feedback Request

Subject Line Options

Your thoughts on [Product] matter
Quick feedback request: Help us improve
Share your experience with [Product]

Email Body

Hi [Name],\n\n[Value]\nAs someone who's been using [Product] for [time period], your perspective is incredibly valuable to us.\n\n[Appreciate]\nWe're grateful for customers like you who help us continually improve our product and service.\n\n[Listen]\nWe'd love to hear your thoughts on your experience with [Product], particularly regarding:\n• [Specific area 1]\n• [Specific area 2]\n• [Specific area 3]\n\n[Understand]\nYour feedback will directly influence our:\n• Product development\n• Service improvements\n• Future features\n\n[Engage]\nProviding feedback is easy - choose what works best for you:\n1. Quick survey (2 minutes): [Link]\n2. Short feedback form: [Link]\n3. Brief call (15 minutes): [Scheduling link]\n\nAs a thank you, we'll:\n• [Incentive 1]\n• [Incentive 2]\n• [Incentive 3]\n\nYour insights help us serve you better.\n\nBest regards,\n[Your name]\n\nP.S. This feedback opportunity closes on [date]. Don't miss your chance to influence our roadmap!

Why This Works


  • Multiple response options

  • Clear value exchange

  • Specific focus areas

  • Time expectations

  • Meaningful incentives

Personalization Opportunities


  • Usage patterns

  • Product features

  • Customer tenure

  • Previous feedback

Industry Variations

New Customer

Focus on first impressions

Power User

Technical depth

Enterprise

Strategic impact

Best Practices

Timing


  • After key interactions

  • During high engagement

  • Before renewals

Format


  • Multiple options

  • Clear expectations

  • Mobile-friendly

Follow-up


  • Acknowledge receipt

  • Share impact

  • Close the loop

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