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A strategic email sequence designed to re-engage dormant customers and bring them back to active status. This template uses social proof, incentives, and emotional triggers to reconnect.
People are more motivated by the fear of missing out than by potential gains. This framework leverages that psychology while offering clear value.
Source: Customer Psychology and Behavioral Economics Research
Recall the previous relationship and value
Show understanding of their situation
Create emotional response and urgency
Hi [Name], [Remind] It's been a while since you've used [Product], and we've missed having you as part of our community! [Empathize] We understand that needs change and you might have found a different solution. We'd love to learn what we could do better. [Trigger] Since you've been gone, we've added some exciting new features that I think you'll love: • [New Feature 1] - Perfect for [benefit] • [New Feature 2] - Helps you [benefit] • [New Feature 3] - Saves you [benefit] [Reward] As a welcome back gift, we'd like to offer you: [Special Offer/Discount] [Next Steps] Ready to give us another try? Just click here to reactivate your account: [CTA Button] Or schedule a quick call to see what's new: [Calendar Link] Best regards, [Your name] P.S. This offer expires in [timeframe]. Don't miss out!
Focus on loyalty and relationship
Emphasis on improvements and solutions
Highlight premium features
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