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A strategic follow-up email after a product demo that reinforces value, addresses concerns, and guides prospects toward a decision.
People are most receptive immediately after a demonstration, and clear next steps help maintain momentum. This framework capitalizes on both factors.
Source: Sales Psychology and Decision Making Research
Acknowledge specific interests shown
Document key points and decisions
Connect solution to specific needs
Hi [Name], [Interest] Thank you for your time today. I particularly appreciated your enthusiasm about [specific feature/benefit] and how it could help with [their specific challenge]. [Memorialize] Key points we covered: 1. Your current challenges: • [Challenge 1] • [Challenge 2] • [Challenge 3] 2. Relevant solutions discussed: • [Feature 1] → Addresses [specific need] • [Feature 2] → Solves [specific problem] • [Feature 3] → Enables [specific outcome] [Personalize] Based on your team's focus on [specific goal], I can see these specific benefits: • [Benefit 1]: [Expected impact] • [Benefit 2]: [Expected impact] • [Benefit 3]: [Expected impact] [Address] I've noted these items for follow-up: 1. [Question/concern raised] → [Answer/solution] 2. [Additional information requested] → [Attached/linked resource] [Connect] I've attached these resources for your review: • [Relevant case study] • [Specific documentation] • [Custom ROI calculation] [Timeline] Suggested next steps: 1. Technical review with [stakeholder] - This [day/time]? 2. Proposal review - By [date] 3. Decision timeline - [date] Does this timeline align with your expectations? Best regards, [Your name] P.S. I'll be available all week if any additional questions come up.
More technical details
Focus on ROI/strategy
Emphasize usability
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