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A thoughtful email template that combines gathering valuable feedback with a personalized reactivation offer, showing customers their input matters while encouraging them to return.
People are more likely to return when they feel heard and valued. This framework demonstrates commitment to improvement while making return attractive.
Source: Customer Psychology and Feedback Research
Show genuine interest in feedback
Acknowledge their experience
Show willingness to improve
Hi [Name],\n\n[Listen]\nYour experience with [Product] matters to us, and we noticed you haven't been around lately. We'd love to understand why and how we can serve you better.\n\n[Empathize]\nWe know that [common challenge] can be frustrating, and your feedback will help us improve.\n\n[Adapt]\nBased on recent customer feedback, we've already:\n• [Improvement 1]\n• [Improvement 2]\n• [Improvement 3]\n\n[Resolve]\nWould you take 2 minutes to share your thoughts?\n\nChoose what's easiest:\n1. Quick survey (2 min): [Link]\n2. Reply to this email\n3. Schedule a brief call: [Link]\n\n[Next]\nAs a thank you for your feedback:\n\n🎁 [Primary incentive]\n✨ [Bonus 1]\n🌟 [Bonus 2]\n\nPlus, when you return:\n• [Benefit 1]\n• [Benefit 2]\n• [Benefit 3]\n\nYour insights will directly influence our improvements.\n\n[CTA Button: Share Your Feedback]\n\nThank you for helping us serve you better.\n\nBest regards,\n[Your name]\n\nP.S. This feedback opportunity and special offer expire on [date]. Don't miss out!
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