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A template designed to engage and reward loyal customers while encouraging increased participation in your loyalty program.
People are motivated by recognition of their loyalty and visible progress toward rewards
Source: Customer Loyalty Psychology Studies
Acknowledge status
Present rewards
Show progress
Hi [Name], [Level] Thank you for being a valued [Current Tier] member. Your loyalty means everything to us. [Status Update] 📊 Your Rewards Dashboard: Current Tier: [Tier Name] Points Balance: [Points] Lifetime Points: [Total Points] [Opportunity] ✨ Available Rewards: 1. [Reward Option 1] Required Points: [Amount] Value: [Amount] 2. [Reward Option 2] Required Points: [Amount] Value: [Amount] 3. [Reward Option 3] Required Points: [Amount] Value: [Amount] [Yearly] 🎯 Your Progress: • Points earned this year: [Amount] • Rewards redeemed: [Number] • Next tier: [X] points away [Appreciate] Exclusive [Tier] Benefits: ✓ [Benefit 1] ✓ [Benefit 2] ✓ [Benefit 3] [Limited] 🎁 Special Bonus Opportunity: • Earn [X] bonus points • Valid until: [Date] • Minimum purchase: [Amount] [CTA Button: View Your Rewards] [Member Stories] How members use their rewards: "[Redemption story]" - [Name] "[Benefit experience]" - [Name] [Next Tier Preview] Upcoming [Next Tier] Benefits: • [New Benefit 1] • [New Benefit 2] • [New Benefit 3] [CTA Button: Redeem Your Rewards Now] Best regards, [Your name] P.S. Don't forget - your bonus point opportunity expires [date]!
Program overview
Redemption focus
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