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The first email in your welcome sequence that sets the tone, delivers immediate value, and establishes clear expectations. This crucial first touchpoint helps convert subscribers into engaged readers.
The first welcome email sets the tone for your entire relationship. It must deliver immediate value while setting clear expectations for future communications.
Source: Email Marketing Best Practices
Warm, personal greeting
Immediate delivery of promised content
Set clear expectations for future emails
Hi [Name]! Welcome to [Newsletter Name]! I'm thrilled to have you here. As promised, here's your [Lead Magnet Name]. You can download it here: [Link] What to expect from us: - Weekly actionable marketing tips - Industry insights and case studies - Exclusive resources and tools Next email: Watch your inbox in 2 days for a special bonus I've prepared for you. Best, [Your Name] P.S. Add us to your primary inbox to never miss an update!
Hi [Name], Welcome to the [Product] community! I'm [Name], and I'll be your guide. Here's your getting started guide: [Link] What's next: - Daily tips for the first week - Product updates and best practices - User success stories Watch your inbox tomorrow for some power user tips! Best, [Your Name]
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