Loading email template...

Email Template

Newsletter Welcome Email #1

The first email in your welcome sequence that sets the tone, delivers immediate value, and establishes clear expectations. This crucial first touchpoint helps convert subscribers into engaged readers.

20%
Conversion rate
10-15%
Response rate
Immediately after signup
Best Time to Send
15-20% (average), 20-25% (good), 25%+ (excellent) Conversion Rate
Immediately after signup
150-250 words
10-15% Response Rate

Psychology Behind the Framework

The first welcome email sets the tone for your entire relationship. It must deliver immediate value while setting clear expectations for future communications.

Source: Email Marketing Best Practices

Welcome

Warm, personal greeting

Tips:


  • Use subscriber’s name

  • Show enthusiasm

  • Keep it personal

  • Express gratitude
Example Phrases
Welcome to the [Newsletter] family!
I’m thrilled you’re here
Thanks for joining us

Value Delivery

Immediate delivery of promised content

Tips:


  • Deliver lead magnet

  • Make access clear

  • Add bonus content

  • Highlight value
Example Phrases
Here’s your [lead magnet]
Access your resources here
Download your guide now

Expectations

Set clear expectations for future emails

Tips:


  • Outline email frequency

  • Preview content types

  • Mention next steps

  • Build anticipation
Example Phrases
Here’s what to expect
Coming up next
Watch your inbox for

Performance Metrics

70%+
Open Rate
50-60%
Average
60-70%
Good
55%
Industry Benchmark

Improvement Tips:


  • Personalize subject line

  • Send immediately

  • Optimize preview text

  • Use subscriber’s name
35%+
Click Rate
20-25%
Average
25-35%
Good
22%
Industry Benchmark

Improvement Tips:


  • Clear download button

  • Multiple CTAs

  • Mobile optimization

  • Button design

Email Examples

Digital Marketing Newsletter Welcome

Subject Line Options

Welcome to [Newsletter] – Your resources inside
[Name], welcome aboard! Here’s your [lead magnet]
Your marketing resources are ready [Name]

Email Body

Hi [Name]!

Welcome to [Newsletter Name]! I'm thrilled to have you here.

As promised, here's your [Lead Magnet Name]. You can download it here: [Link]

What to expect from us:
- Weekly actionable marketing tips
- Industry insights and case studies
- Exclusive resources and tools

Next email: Watch your inbox in 2 days for a special bonus I've prepared for you.

Best,
[Your Name]

P.S. Add us to your primary inbox to never miss an update!

Why This Works


  • Immediate value delivery

  • Clear expectations

  • Personal touch

  • Preview of what’s next

  • Actionable P.S.

Personalization Opportunities


  • Lead magnet type

  • Signup source

  • Industry focus

  • Experience level

SaaS Product Newsletter Welcome

Subject Line Options

Welcome aboard! Here’s your [Product] getting started guide
Your [Product] journey starts here
Access your [Product] resources, [Name]

Email Body

Hi [Name],

Welcome to the [Product] community! I'm [Name], and I'll be your guide.

Here's your getting started guide: [Link]

What's next:
- Daily tips for the first week
- Product updates and best practices
- User success stories

Watch your inbox tomorrow for some power user tips!

Best,
[Your Name]

Why This Works


  • Community focus

  • Clear next steps

  • Value preview

  • Personal introduction

  • Immediate resource

Personalization Opportunities


  • Product plan

  • User role

  • Industry

  • Use case

Best Practices

Timing


  • Send immediately

  • Consider timezone

  • Monitor delivery

  • Track engagement

Content


  • Keep it simple

  • Focus on value

  • Clear CTAs

  • Mobile-friendly

Want More Content That Converts?

Join thousands of marketers and entrepreneurs getting weekly tips on writing high-converting copy that sells.

No spam ever. Unsubscribe anytime.