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A clear and reassuring order confirmation email that builds trust, sets expectations, and encourages additional engagement with your brand.
Clear communication immediately after a purchase reduces anxiety and builds trust. This framework ensures customers feel confident in their purchase while opening doors for future engagement.
Source: E-commerce Psychology and Customer Experience Research
Acknowledge and validate the purchase
Provide complete order information
Set clear expectations for next steps
Hi [Name], [Confirm] Thank you for your order! We're excited to get your items to you. [Order] Order #: [number] Order Date: [date] Order Summary: • [Item 1] - $[price] [Details/Options] • [Item 2] - $[price] [Details/Options] Subtotal: $[amount] Shipping: $[amount] Tax: $[amount] Total: $[amount] [Notify] What happens next: 1. We're preparing your order 2. You'll receive a shipping confirmation with tracking 3. Expected delivery: [date range] [Facilitate] Track your order: [tracking link] View order details: [order link] [Invite] While you wait: • Download our app: [link] • Join our community: [social links] • Check out our [blog/guide] for [benefit] [Reassure] Questions? We're here to help: • Email: [support email] • Phone: [number] • FAQ: [link] [Maintain] Enjoy 10% off your next purchase: Code: THANKYOU10 Expires: [date] Best regards, [Brand] Team P.S. Share your excitement! Tag us @[social handle] when your order arrives.
Focus on immediate access
Emphasize shipping details
Highlight onboarding steps
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