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Email Template

Order Confirmation and Next Steps

A clear and reassuring order confirmation email that builds trust, sets expectations, and encourages additional engagement with your brand.

20%
Conversion rate
5-10%
Response rate
Immediately after purchase
Best Time to Send
15-25% Conversion Rate
Immediately after purchase
200-250 words
5-10% Response Rate

Psychology Behind the Framework

Clear communication immediately after a purchase reduces anxiety and builds trust. This framework ensures customers feel confident in their purchase while opening doors for future engagement.

Source: E-commerce Psychology and Customer Experience Research

Confirm

Acknowledge and validate the purchase

Tips:


  • Be clear and immediate

  • Show order details

  • Express gratitude
Example Phrases
Thank you for your order!
Your purchase is confirmed
We’ve received your order

Order

Provide complete order information

Tips:


  • Include order number

  • List all items

  • Show pricing details
Example Phrases
Order #[number] details:
Your purchase includes:
Order summary:

Notify

Set clear expectations for next steps

Tips:


  • Provide timeline

  • Explain process

  • Include tracking info
Example Phrases
Here’s what happens next
Expected delivery:
Track your order:

Performance Metrics

90%+
Open Rate
70-80%
Average
80-90%
Good
75%
Industry Benchmark

Improvement Tips:


  • Clear subject lines

  • Immediate sending

  • Branded sender name
35%+
Click Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:


  • Clear CTAs

  • Tracking links

  • Related products

Email Examples

E-commerce Order Confirmation

Subject Line Options

Order Confirmed! Order #[number]
Thank you for your order! #[number]
Your [Brand] order details

Email Body

Hi [Name],

[Confirm]
Thank you for your order! We're excited to get your items to you.

[Order]
Order #: [number]
Order Date: [date]

Order Summary:
• [Item 1] - $[price]
  [Details/Options]
• [Item 2] - $[price]
  [Details/Options]

Subtotal: $[amount]
Shipping: $[amount]
Tax: $[amount]
Total: $[amount]

[Notify]
What happens next:
1. We're preparing your order
2. You'll receive a shipping confirmation with tracking
3. Expected delivery: [date range]

[Facilitate]
Track your order: [tracking link]
View order details: [order link]

[Invite]
While you wait:
• Download our app: [link]
• Join our community: [social links]
• Check out our [blog/guide] for [benefit]

[Reassure]
Questions? We're here to help:
• Email: [support email]
• Phone: [number]
• FAQ: [link]

[Maintain]
Enjoy 10% off your next purchase:
Code: THANKYOU10
Expires: [date]

Best regards,
[Brand] Team

P.S. Share your excitement! Tag us @[social handle] when your order arrives.

Why This Works


  • Clear order details

  • Next steps outlined

  • Multiple support options

  • Future engagement hooks

  • Immediate value offer

Personalization Opportunities


  • Order details

  • Delivery timeline

  • Related products

  • Local support options

Industry Variations

Digital Product

Focus on immediate access

Physical Product

Emphasize shipping details

Service

Highlight onboarding steps

Best Practices

Timing


  • Send immediately

  • Update status promptly

  • Follow up appropriately

Content


  • Clear order details

  • Easy tracking access

  • Multiple support options

Design


  • Mobile-friendly layout

  • Scannable format

  • Brand consistency

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