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Email Template

Pre-Order Campaign

A strategic template for building anticipation and securing early orders for upcoming product launches.

30%
Conversion rate
35-45%
Response rate
2-4 weeks before launch
Best Time to Send
25-35% Conversion Rate
2-4 weeks before launch
250-300 words
35-45% Response Rate

Psychology Behind the Framework

People value being first and having guaranteed access to upcoming releases

Source: Product Launch Psychology Studies

Future

Paint the vision

Tips:

  • β€’
    Clear benefits
  • β€’
    Problem solved
  • β€’
    Future state
Example Phrases
Imagine being able to
Soon you’ll be able to
Be the first to

Incentive

Early bird rewards

Tips:

  • β€’
    Special pricing
  • β€’
    Exclusive bonuses
  • β€’
    Priority access
Example Phrases
Early bird special
Pre-order bonus
Priority access

Reveal

Share exclusive details

Tips:

  • β€’
    Key features
  • β€’
    Sneak peeks
  • β€’
    Behind scenes
Example Phrases
Exclusive preview
First look at
Sneak peek

Performance Metrics

35%+
Open Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:

  • β€’
    Test different subject lines
  • β€’
    Segment your audience
  • β€’
    Optimize send times
5%+
Click Through Rate
1-3%
Average
3-5%
Good
2.5%
Industry Benchmark

Improvement Tips:

  • β€’
    Use clear call-to-actions
  • β€’
    Create compelling offers
  • β€’
    Test button placement

Email Examples

Pre-Order Launch

Subject Line Options

πŸš€ Be First: Pre-Order [Product] Now
Early Access: [Product] Pre-Launch Offer
Reserve Your [Product] + Special Bonuses

Email Body

Hi [Name],

[Future]
Something exciting is coming. We've been working on [Product], and it's going to change how you [benefit/action].

[Reveal]
🌟 Introducing [Product]:

Key Features:
✨ [Feature 1]: [Benefit explanation]
✨ [Feature 2]: [Benefit explanation]
✨ [Feature 3]: [Benefit explanation]

[Incentive]
Pre-Order Benefits:

1. Early Bird Pricing:
   Launch Price: [Amount]
   Pre-Order Price: [Amount]
   You Save: [Amount]

2. Exclusive Pre-Order Bonuses:
   🎁 [Bonus 1] (Value: [Amount])
   🎁 [Bonus 2] (Value: [Amount])
   🎁 [Bonus 3] (Value: [Amount])

[Scarcity]
Limited Pre-Order Spots:
β€’ Only [number] early bird spots
β€’ [X] already reserved
β€’ [X] spots remaining

[Timeline]
Important Dates:
πŸ“… Pre-Order Opens: [Date]
πŸ“… Early Bird Ends: [Date]
πŸ“… Official Launch: [Date]
πŸ“… First Access: [Date]

[Social Proof]
Beta Tester Feedback:

"[Early access testimonial]" - [Name]
"[Feature feedback]" - [Name]

[Guarantee]
Risk-Free Pre-Order:
βœ“ Money-back guarantee
βœ“ Price-match protection
βœ“ Priority support

[CTA Button: Secure Your Pre-Order Now]

[FAQ]
Common Questions:
Q: When will I get access?
A: [Answer]

Q: What if the price drops?
A: [Answer]

Q: Can I upgrade later?
A: [Answer]

[Final CTA]
Secure your spot:
[CTA Button: Pre-Order [Product] Now]

Best regards,
[Your name]

P.S. Remember, early bird pricing and bonuses end [date]. Don't miss out!

Why This Works

  • β€’
    Clear timeline
  • β€’
    Strong incentives
  • β€’
    Social proof
  • β€’
    Risk reversal
  • β€’
    Scarcity elements

Personalization Opportunities

  • β€’
    Interest level
  • β€’
    Previous purchases
  • β€’
    Industry focus
  • β€’
    Use case

Industry Variations

High Interest

More features

Price Sensitive

More savings

Enterprise

More ROI

Best Practices

Timeline

  • β€’
    Clear dates
  • β€’
    Multiple reminders
  • β€’
    Progress updates

Incentives

  • β€’
    Value stack
  • β€’
    Early access
  • β€’
    Special bonuses

Communication

  • β€’
    Regular updates
  • β€’
    Behind scenes
  • β€’
    Launch countdown

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