Loading email template...

Email Template

Pre-Order Campaign

A strategic template for building anticipation and securing early orders for upcoming product launches.

30%
Conversion rate
35-45%
Response rate
2-4 weeks before launch
Best Time to Send
25-35% Conversion Rate
2-4 weeks before launch
250-300 words
35-45% Response Rate

Psychology Behind the Framework

People value being first and having guaranteed access to upcoming releases

Source: Product Launch Psychology Studies

Future

Paint the vision

Tips:


  • Clear benefits

  • Problem solved

  • Future state
Example Phrases
Imagine being able to
Soon you’ll be able to
Be the first to

Incentive

Early bird rewards

Tips:


  • Special pricing

  • Exclusive bonuses

  • Priority access
Example Phrases
Early bird special
Pre-order bonus
Priority access

Reveal

Share exclusive details

Tips:


  • Key features

  • Sneak peeks

  • Behind scenes
Example Phrases
Exclusive preview
First look at
Sneak peek

Performance Metrics

35%+
Open Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:


  • Test different subject lines

  • Segment your audience

  • Optimize send times
5%+
Click Through Rate
1-3%
Average
3-5%
Good
2.5%
Industry Benchmark

Improvement Tips:


  • Use clear call-to-actions

  • Create compelling offers

  • Test button placement

Email Examples

Pre-Order Launch

Subject Line Options

🚀 Be First: Pre-Order [Product] Now
Early Access: [Product] Pre-Launch Offer
Reserve Your [Product] + Special Bonuses

Email Body

Hi [Name],

[Future]
Something exciting is coming. We've been working on [Product], and it's going to change how you [benefit/action].

[Reveal]
🌟 Introducing [Product]:

Key Features:
✨ [Feature 1]: [Benefit explanation]
✨ [Feature 2]: [Benefit explanation]
✨ [Feature 3]: [Benefit explanation]

[Incentive]
Pre-Order Benefits:

1. Early Bird Pricing:
   Launch Price: [Amount]
   Pre-Order Price: [Amount]
   You Save: [Amount]

2. Exclusive Pre-Order Bonuses:
   🎁 [Bonus 1] (Value: [Amount])
   🎁 [Bonus 2] (Value: [Amount])
   🎁 [Bonus 3] (Value: [Amount])

[Scarcity]
Limited Pre-Order Spots:
• Only [number] early bird spots
• [X] already reserved
• [X] spots remaining

[Timeline]
Important Dates:
📅 Pre-Order Opens: [Date]
📅 Early Bird Ends: [Date]
📅 Official Launch: [Date]
📅 First Access: [Date]

[Social Proof]
Beta Tester Feedback:

"[Early access testimonial]" - [Name]
"[Feature feedback]" - [Name]

[Guarantee]
Risk-Free Pre-Order:
✓ Money-back guarantee
✓ Price-match protection
✓ Priority support

[CTA Button: Secure Your Pre-Order Now]

[FAQ]
Common Questions:
Q: When will I get access?
A: [Answer]

Q: What if the price drops?
A: [Answer]

Q: Can I upgrade later?
A: [Answer]

[Final CTA]
Secure your spot:
[CTA Button: Pre-Order [Product] Now]

Best regards,
[Your name]

P.S. Remember, early bird pricing and bonuses end [date]. Don't miss out!

Why This Works


  • Clear timeline

  • Strong incentives

  • Social proof

  • Risk reversal

  • Scarcity elements

Personalization Opportunities


  • Interest level

  • Previous purchases

  • Industry focus

  • Use case

Industry Variations

High Interest

More features

Price Sensitive

More savings

Enterprise

More ROI

Best Practices

Timeline


  • Clear dates

  • Multiple reminders

  • Progress updates

Incentives


  • Value stack

  • Early access

  • Special bonuses

Communication


  • Regular updates

  • Behind scenes

  • Launch countdown

Want More Content That Converts?

Join thousands of marketers and entrepreneurs getting weekly tips on writing high-converting copy that sells.

No spam ever. Unsubscribe anytime.