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A strategic template for building anticipation and securing early orders for upcoming product launches.
People value being first and having guaranteed access to upcoming releases
Source: Product Launch Psychology Studies
Paint the vision
Early bird rewards
Share exclusive details
Hi [Name], [Future] Something exciting is coming. We've been working on [Product], and it's going to change how you [benefit/action]. [Reveal] 🌟 Introducing [Product]: Key Features: ✨ [Feature 1]: [Benefit explanation] ✨ [Feature 2]: [Benefit explanation] ✨ [Feature 3]: [Benefit explanation] [Incentive] Pre-Order Benefits: 1. Early Bird Pricing: Launch Price: [Amount] Pre-Order Price: [Amount] You Save: [Amount] 2. Exclusive Pre-Order Bonuses: 🎁 [Bonus 1] (Value: [Amount]) 🎁 [Bonus 2] (Value: [Amount]) 🎁 [Bonus 3] (Value: [Amount]) [Scarcity] Limited Pre-Order Spots: • Only [number] early bird spots • [X] already reserved • [X] spots remaining [Timeline] Important Dates: 📅 Pre-Order Opens: [Date] 📅 Early Bird Ends: [Date] 📅 Official Launch: [Date] 📅 First Access: [Date] [Social Proof] Beta Tester Feedback: "[Early access testimonial]" - [Name] "[Feature feedback]" - [Name] [Guarantee] Risk-Free Pre-Order: ✓ Money-back guarantee ✓ Price-match protection ✓ Priority support [CTA Button: Secure Your Pre-Order Now] [FAQ] Common Questions: Q: When will I get access? A: [Answer] Q: What if the price drops? A: [Answer] Q: Can I upgrade later? A: [Answer] [Final CTA] Secure your spot: [CTA Button: Pre-Order [Product] Now] Best regards, [Your name] P.S. Remember, early bird pricing and bonuses end [date]. Don't miss out!
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