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A compelling email template designed to generate excitement and drive early adoption for new product launches.
People are naturally drawn to new and exclusive things. This framework leverages that desire while establishing clear value.
Source: Consumer Psychology and Product Launch Studies
Establish the rational need
Build excitement
Highlight differentiators
Hi [Name], [Logic] For years, [target audience] have struggled with [problem]. The existing solutions are [limitation 1], [limitation 2], and often [limitation 3]. [Anticipation] Today, we're thrilled to introduce [Product Name] - a revolutionary [product category] that changes everything. [Uniqueness] 🌟 Introducing [Product Name]: ✨ [Key Feature 1] [Benefit explanation] 💫 [Key Feature 2] [Benefit explanation] ⭐️ [Key Feature 3] [Benefit explanation] [Need] Imagine being able to: • [Benefit 1] • [Benefit 2] • [Benefit 3] [Early Adopter Offer] As one of our valued subscribers, you get: 🎁 Early Access Bonuses: 1. [Bonus 1] (Value: [Amount]) 2. [Bonus 2] (Value: [Amount]) 3. [Bonus 3] (Value: [Amount]) [Launch Price] Regular Price: [Amount] Launch Price: [Amount] Total Savings: [Amount] [Hurry] This special launch offer is available only until: ⏰ [Date/Time] [CTA Button: Get Early Access Now] What beta users are saying: "[Testimonial about specific result]" - [Name] "[Testimonial about experience]" - [Name] [Final CTA] Join [number] early adopters who are already: ✓ [Benefit 1] ✓ [Benefit 2] ✓ [Benefit 3] [CTA Button: Secure Your Early Access] Best regards, [Your name] P.S. Remember, the early access bonuses expire [timeframe]. Don't miss out!
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