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Email Template

Product Launch Announcement

A compelling email template designed to generate excitement and drive early adoption for new product launches.

25%
Conversion rate
30-40%
Response rate
Tuesday-Thursday, morning
Best Time to Send
20-30% Conversion Rate
Tuesday-Thursday, morning
250-300 words
30-40% Response Rate

Psychology Behind the Framework

People are naturally drawn to new and exclusive things. This framework leverages that desire while establishing clear value.

Source: Consumer Psychology and Product Launch Studies

Logic

Establish the rational need

Tips:


  • Market gap

  • Problem statement

  • Research backing
Example Phrases
You’ve told us that
Research shows
Until now

Anticipation

Build excitement

Tips:


  • Tease benefits

  • Future state

  • Early access
Example Phrases
Coming soon
Be the first
Exclusive preview

Uniqueness

Highlight differentiators

Tips:


  • Key features

  • Innovation points

  • Comparisons
Example Phrases
First ever
Unlike anything
Revolutionary

Performance Metrics

35%+
Open Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:


  • Test different subject lines

  • Segment your audience

  • Optimize send times
5%+
Click Through Rate
1-3%
Average
3-5%
Good
2.5%
Industry Benchmark

Improvement Tips:


  • Use clear call-to-actions

  • Create compelling offers

  • Test button placement

Email Examples

New Product Launch

Subject Line Options

🚀 Introducing [Product]: Early Access Inside
Meet [Product]: The Future of [Category]
Be First: [Product] Launch + Special Offer

Email Body

Hi [Name],

[Logic]
For years, [target audience] have struggled with [problem]. The existing solutions are [limitation 1], [limitation 2], and often [limitation 3].

[Anticipation]
Today, we're thrilled to introduce [Product Name] - a revolutionary [product category] that changes everything.

[Uniqueness]
🌟 Introducing [Product Name]:

✨ [Key Feature 1]
   [Benefit explanation]

💫 [Key Feature 2]
   [Benefit explanation]

⭐️ [Key Feature 3]
   [Benefit explanation]

[Need]
Imagine being able to:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]

[Early Adopter Offer]
As one of our valued subscribers, you get:

🎁 Early Access Bonuses:
1. [Bonus 1] (Value: [Amount])
2. [Bonus 2] (Value: [Amount])
3. [Bonus 3] (Value: [Amount])

[Launch Price]
Regular Price: [Amount]
Launch Price: [Amount]
Total Savings: [Amount]

[Hurry]
This special launch offer is available only until:
⏰ [Date/Time]

[CTA Button: Get Early Access Now]

What beta users are saying:

"[Testimonial about specific result]" - [Name]
"[Testimonial about experience]" - [Name]

[Final CTA]
Join [number] early adopters who are already:
✓ [Benefit 1]
✓ [Benefit 2]
✓ [Benefit 3]

[CTA Button: Secure Your Early Access]

Best regards,
[Your name]

P.S. Remember, the early access bonuses expire [timeframe]. Don't miss out!

Why This Works


  • Clear problem-solution

  • Early adopter incentives

  • Feature-benefit connection

  • Social proof

  • Scarcity elements

Personalization Opportunities


  • Industry vertical

  • Company size

  • Current solutions

  • Pain points

Industry Variations

Enterprise

More ROI focus

Small Business

More practical benefits

Technical

More specifications

Best Practices

Pre-launch


  • Teaser campaign

  • Waitlist building

  • Beta feedback

Launch Timing


  • Market readiness

  • Competitor analysis

  • Audience availability

Post-launch


  • Success stories

  • Feature updates

  • User feedback

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