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A compelling email template designed to win back inactive customers with an irresistible special offer while addressing potential barriers to re-engagement.
People are more motivated by the fear of missing out than by potential gains. This framework combines exclusive offers with personal connection to drive action.
Source: Customer Psychology and Reactivation Research
Present an exclusive offer
Make it personally relevant
Address the gap
Hi [Name],\n\n[Special]\nWe've prepared something special just for you: [Specific offer details].\n\n[Personal]\nAs someone who previously [specific action/purchase], we thought you'd appreciate this exclusive opportunity.\n\n[Acknowledge]\nWe noticed you haven't been [using/purchasing] lately, and we understand that [common reason/challenge] might have been a factor.\n\n[Resolve]\nSince you've been away, we've:\n• [Improvement 1]\n• [Improvement 2]\n• [Improvement 3]\n\n[Kickstart]\nTo welcome you back:\n\n🎁 [Primary offer]\n✨ [Bonus 1]\n🌟 [Bonus 2]\n\nThis exclusive offer expires in [X] days.\n\nReady to come back?\n[CTA Button: Claim Your Special Offer]\n\nQuestions? Reply to this email or [contact link].\n\nBest regards,\n[Your name]\n\nP.S. This offer is reserved for select customers and expires on [date]. Don't miss out!
Emphasis on changes
Quick return focus
Premium offers
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