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Email Template

Reactivation Special Offer

A compelling email template designed to win back inactive customers with an irresistible special offer while addressing potential barriers to re-engagement.

20%
Conversion rate
25-35%
Response rate
Tuesday-Thursday, mid-morning
Best Time to Send
15-25% Conversion Rate
Tuesday-Thursday, mid-morning
150-200 words
25-35% Response Rate

Psychology Behind the Framework

People are more motivated by the fear of missing out than by potential gains. This framework combines exclusive offers with personal connection to drive action.

Source: Customer Psychology and Reactivation Research

Special

Present an exclusive offer

Tips:


  • Time-limited

  • Unique value

  • Clear savings
Example Phrases
Exclusive offer for you
Special comeback deal
Limited-time opportunity

Personal

Make it personally relevant

Tips:


  • Reference history

  • Show understanding

  • Specific value
Example Phrases
We’ve missed you
Based on your interests
Given your previous

Acknowledge

Address the gap

Tips:


  • Be direct

  • Show empathy

  • No guilt
Example Phrases
We noticed you haven’t
Things have changed
You might have missed

Performance Metrics

20%+
Reactivation Rate
10-15%
Average
15-20%
Good
12%
Industry Benchmark

Improvement Tips:


  • Stronger offer

  • Better timing

  • Clear value
40%+
Offer Redemption
20-30%
Average
30-40%
Good
25%
Industry Benchmark

Improvement Tips:


  • Simple redemption

  • Clear deadline

  • Multiple reminders

Email Examples

Win-back Special Offer

Subject Line Options

🎁 Special offer: We want you back!
Exclusive: [X]% off just for you
We’ve missed you – here’s [benefit]

Email Body

Hi [Name],\n\n[Special]\nWe've prepared something special just for you: [Specific offer details].\n\n[Personal]\nAs someone who previously [specific action/purchase], we thought you'd appreciate this exclusive opportunity.\n\n[Acknowledge]\nWe noticed you haven't been [using/purchasing] lately, and we understand that [common reason/challenge] might have been a factor.\n\n[Resolve]\nSince you've been away, we've:\n• [Improvement 1]\n• [Improvement 2]\n• [Improvement 3]\n\n[Kickstart]\nTo welcome you back:\n\n🎁 [Primary offer]\n✨ [Bonus 1]\n🌟 [Bonus 2]\n\nThis exclusive offer expires in [X] days.\n\nReady to come back?\n[CTA Button: Claim Your Special Offer]\n\nQuestions? Reply to this email or [contact link].\n\nBest regards,\n[Your name]\n\nP.S. This offer is reserved for select customers and expires on [date]. Don't miss out!

Why This Works


  • Strong value proposition

  • Personal connection

  • Clear improvements

  • Simple action

  • Urgency element

Personalization Opportunities


  • Past purchases

  • Usage patterns

  • Previous features

  • Inactive duration

Industry Variations

Long Term

Emphasis on changes

Recent Inactive

Quick return focus

High Value

Premium offers

Best Practices

Timing


  • Optimal inactivity period

  • Day/time testing

  • Sequential approach

Offer


  • Clear value

  • Simple terms

  • Easy redemption

Follow-up


  • Reminder sequence

  • Support access

  • Extended deadline

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