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Email Template
Promotional

Referral Program Campaign

A template designed to encourage and reward customer referrals through a structured referral program.

25%
Conversion rate
30-40%
Response rate
After positive experience
Best Time to Send
20-30% Conversion Rate
After positive experience
200-250 words
30-40% Response Rate

Psychology Behind the Framework

People are more likely to refer when they’ve had success and are rewarded for sharing

Source: Referral Marketing Studies

Success

Highlight experience

Tips:

  • •
    Personal results
  • •
    Success stories
  • •
    Value received
Example Phrases
You’ve achieved
Your success with
Since you started

How

Clear process

Tips:

  • •
    Simple steps
  • •
    Quick share
  • •
    Track progress
Example Phrases
Here’s how
Simple steps
Quick guide

Appreciate

Show gratitude

Tips:

  • •
    Personal thanks
  • •
    Value recognition
  • •
    Community impact
Example Phrases
Thank you for
We appreciate
Your support means

Performance Metrics

35%+
Open Rate
15-25%
Average
25-35%
Good
20%
Industry Benchmark

Improvement Tips:

  • •
    Test different subject lines
  • •
    Segment your audience
  • •
    Optimize send times
5%+
Click Through Rate
1-3%
Average
3-5%
Good
2.5%
Industry Benchmark

Improvement Tips:

  • •
    Use clear call-to-actions
  • •
    Create compelling offers
  • •
    Test button placement

Email Examples

Referral Program Invitation

Subject Line Options

Share [Product] & Earn [Reward]
Refer a Friend: Get [Reward] Each
Love [Product]? Share & Earn [Reward]

Email Body

Hi [Name],

[Success]
Thank you for being a valued [Product] customer. We've noticed you've [achieved result/milestone], and we'd love to reward you for sharing your success with others.

[How]
Our Referral Program is simple:

1. Share Your Link
   Your unique referral link: [URL]

2. Friends Join
   They get: [New User Bonus]

3. You Earn
   You get: [Referral Reward]

[Appreciate]
Why Share [Product]?
✓ Help others [achieve benefit]
✓ Support their [goal/need]
✓ Build your network

[Reward]
🎁 Referral Rewards:

For You:
• [Reward 1] per referral
• Up to [Maximum] rewards
• [Bonus] for [Milestone]

For Your Friends:
• [New User Bonus]
• [Special Access]
• [Extra Perk]

[Easy]
Share Options:

📧 Email: [Button]
💬 Message: [Button]
🔗 Copy Link: [Button]

[Social Proof]
Top Referrers' Success:

"[Referral success story]" - [Name]
"[Friend feedback]" - [Name]

[Progress Tracking]
Your Referral Stats:
• Referrals sent: [Number]
• Successfully joined: [Number]
• Rewards earned: [Amount]

[CTA Button: Start Sharing & Earning]

[FAQ]
Common Questions:

Q: How do I track referrals?
A: [Answer]

Q: When do I get rewarded?
A: [Answer]

Q: Is there a limit?
A: [Answer]

[Final CTA]
Start sharing:
[CTA Button: Share [Product] Now]

Best regards,
[Your name]

P.S. The first [X] referrers this month get [Special Bonus]!

Why This Works

  • •
    Clear benefits
  • •
    Simple process
  • •
    Dual rewards
  • •
    Social proof
  • •
    Easy sharing

Personalization Opportunities

  • •
    Usage success
  • •
    Previous referrals
  • •
    Product experience
  • •
    Network size

Industry Variations

Power User

More rewards

New Customer

More guidance

Influencer

More reach

Best Practices

Timing

  • •
    After success
  • •
    Regular reminders
  • •
    Milestone triggers

Rewards

  • •
    Both sides win
  • •
    Clear value
  • •
    Quick payout

Process

  • •
    Easy sharing
  • •
    Clear tracking
  • •
    Quick rewards

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