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Email Template
Sales

Sales Proposal Follow-up

A strategic follow-up email to move prospects forward after sending a proposal. This template creates urgency while maintaining professionalism and addressing common objections.

30%
Conversion rate
40-50%
Response rate
2-3 days after proposal
Best Time to Send
25-35% Conversion Rate
2-3 days after proposal
150-200 words
40-50% Response Rate

Psychology Behind the Framework

By combining gentle urgency with value reinforcement, this framework motivates action while maintaining relationship value

Source: Sales Psychology and Decision Making Research

Review

Reference the previous interaction and proposal

Tips:

  • •
    Mention specific proposal details
  • •
    Acknowledge any previous conversations
  • •
    Show continuity in communication
Example Phrases
Following up on the proposal I sent on [date]
I wanted to check in about the [specific solution] we discussed
Hope you’ve had a chance to review the details we covered

Engage

Reinforce value and address potential concerns

Tips:

  • •
    Highlight key benefits
  • •
    Address common objections
  • •
    Share relevant case studies
Example Phrases
I’m particularly excited about [specific benefit]
Many clients have found that [specific result]
I wanted to highlight how [feature] addresses [pain point]

Prompt

Create gentle urgency and next steps

Tips:

  • •
    Suggest specific next steps
  • •
    Create timeline awareness
  • •
    Make it easy to respond
Example Phrases
Would you be available for a quick call this week?
I have a few slots open on [specific days]
The current pricing is valid until [date]

Performance Metrics

60%+
Response Rate
40-50%
Average
50-60%
Good
45%
Industry Benchmark

Improvement Tips:

  • •
    Personalize subject line
  • •
    Keep it concise
  • •
    Include specific next steps
45%+
Conversion Rate
25-35%
Average
35-45%
Good
30%
Industry Benchmark

Improvement Tips:

  • •
    Add social proof
  • •
    Address objections
  • •
    Create urgency

Email Examples

Software Solution Proposal Follow-up

Subject Line Options

Quick follow-up on [Product] proposal
Next steps for [Company] + [Your Company]
Your thoughts on the [Product] solution?

Email Body

Hi [Name],

[Review]
I hope you've had a chance to review the proposal I sent over on [date] for [Product/Service]. I wanted to follow up and see if you had any questions about how we can help [Company] [achieve specific goal].

[Engage]
Based on our discussion about [specific pain point], I'm particularly excited about how [feature/solution] could help you [achieve specific benefit]. In fact, [Similar Company] saw [specific result] within just [timeframe] of implementation.

[Prompt]
I'd love to schedule a quick call to discuss any questions and outline next steps. Would you have 15 minutes this week? I have these slots available:
- [Day/Time 1]
- [Day/Time 2]
- [Day/Time 3]

Looking forward to your thoughts!

Best regards,
[Your name]

P.S. The current pricing structure is valid until [date]. I'd be happy to lock in these rates for you.

Why This Works

  • •
    References specific details
  • •
    Includes social proof
  • •
    Creates gentle urgency
  • •
    Offers clear next steps
  • •
    Maintains professional tone

Personalization Opportunities

  • •
    Previous discussion points
  • •
    Specific pain points
  • •
    Industry examples
  • •
    Timeline requirements

Industry Variations

Enterprise

Focus on ROI and implementation support

Smb

Emphasize quick implementation and immediate value

Startup

Highlight scalability and flexible terms

Best Practices

Timing

  • •
    Send 2-3 days after proposal
  • •
    Follow up during business hours
  • •
    Consider timezone differences

Personalization

  • •
    Reference specific discussions
  • •
    Include relevant case studies
  • •
    Acknowledge unique needs

Call-to-Action

  • •
    Offer specific time slots
  • •
    Make it easy to respond
  • •
    Include multiple contact options

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