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A compelling email template that showcases new features, improvements, and value additions to re-engage dormant users by highlighting what they've been missing.
People are motivated by progress and fear of missing out. This framework highlights improvements and success stories to create desire for re-engagement.
Source: User Psychology and Product Marketing Research
Showcase key improvements
Share success stories
Guide discovery
Hi [Name],\n\n[Features]\nA lot has changed since you last used [Product]! We've added some amazing new features you'll love:\n\n✨ [New Feature 1]\n• What it does: [Brief explanation]\n• Why you'll love it: [Key benefit]\n\n🚀 [New Feature 2]\n• What it does: [Brief explanation]\n• Why you'll love it: [Key benefit]\n\n⚡️ [New Feature 3]\n• What it does: [Brief explanation]\n• Why you'll love it: [Key benefit]\n\n[Results]\nUsers are already seeing incredible results:\n\n"[Brief testimonial about specific feature]" - [User name/role]\n\nRecent success metrics:\n• [Metric 1]: [Result]\n• [Metric 2]: [Result]\n• [Metric 3]: [Result]\n\n[Explore]\nComing back is easy:\n1. [Simple step 1]\n2. [Simple step 2]\n3. [Simple step 3]\n\n[Simple]\nTo help you get started:\n• [Resource 1]: [Quick guide]\n• [Resource 2]: [Tutorial video]\n• [Resource 3]: [Help article]\n\n[Hook]\nBonus: Log in this week and get:\n• [Special benefit 1]\n• [Special benefit 2]\n• [Special benefit 3]\n\nReady to see what's new?\n[CTA Button: Try New Features Now]\n\nQuestions? Our team is here to help:\n• Quick demo: [Link]\n• Help center: [Link]\n• Chat with us: [Link]\n\nBest regards,\n[Your name]\n\nP.S. These bonuses are only available until [date]. Don't miss out!
Advanced features
Core improvements
Collaboration updates
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