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Email Template

What’s New Reactivation

A compelling email template that showcases new features, improvements, and value additions to re-engage dormant users by highlighting what they've been missing.

20%
Conversion rate
25-35%
Response rate
Tuesday-Thursday, mid-morning
Best Time to Send
15-25% Conversion Rate
Tuesday-Thursday, mid-morning
200-250 words
25-35% Response Rate

Psychology Behind the Framework

People are motivated by progress and fear of missing out. This framework highlights improvements and success stories to create desire for re-engagement.

Source: User Psychology and Product Marketing Research

Features

Showcase key improvements

Tips:


  • Focus on benefits

  • Show progress

  • Address pain points
Example Phrases
You’ll love what’s new
We’ve added [benefit]
Now you can easily

Results

Share success stories

Tips:


  • Specific metrics

  • Real examples

  • Relevant cases
Example Phrases
Users are achieving
Recent success story
Real results like

Explore

Guide discovery

Tips:


  • Clear path

  • Quick wins

  • Easy steps
Example Phrases
Try it yourself
Here’s how to start
Discover what’s new

Performance Metrics

20%+
Reactivation Rate
10-15%
Average
15-20%
Good
12%
Industry Benchmark

Improvement Tips:


  • Relevant features

  • Clear benefits

  • Easy return
40%+
Feature Adoption
20-30%
Average
30-40%
Good
25%
Industry Benchmark

Improvement Tips:


  • Simple onboarding

  • Quick wins

  • Clear guidance

Email Examples

Feature Update Reactivation

Subject Line Options

See what you’ve been missing in [Product]
New: [Key Feature] + more improvements
Come back to a better [Product]

Email Body

Hi [Name],\n\n[Features]\nA lot has changed since you last used [Product]! We've added some amazing new features you'll love:\n\n✨ [New Feature 1]\n• What it does: [Brief explanation]\n• Why you'll love it: [Key benefit]\n\n🚀 [New Feature 2]\n• What it does: [Brief explanation]\n• Why you'll love it: [Key benefit]\n\n⚡️ [New Feature 3]\n• What it does: [Brief explanation]\n• Why you'll love it: [Key benefit]\n\n[Results]\nUsers are already seeing incredible results:\n\n"[Brief testimonial about specific feature]" - [User name/role]\n\nRecent success metrics:\n• [Metric 1]: [Result]\n• [Metric 2]: [Result]\n• [Metric 3]: [Result]\n\n[Explore]\nComing back is easy:\n1. [Simple step 1]\n2. [Simple step 2]\n3. [Simple step 3]\n\n[Simple]\nTo help you get started:\n• [Resource 1]: [Quick guide]\n• [Resource 2]: [Tutorial video]\n• [Resource 3]: [Help article]\n\n[Hook]\nBonus: Log in this week and get:\n• [Special benefit 1]\n• [Special benefit 2]\n• [Special benefit 3]\n\nReady to see what's new?\n[CTA Button: Try New Features Now]\n\nQuestions? Our team is here to help:\n• Quick demo: [Link]\n• Help center: [Link]\n• Chat with us: [Link]\n\nBest regards,\n[Your name]\n\nP.S. These bonuses are only available until [date]. Don't miss out!

Why This Works


  • Clear improvements

  • Proof of value

  • Easy return path

  • Support options

  • Time-sensitive offer

Personalization Opportunities


  • Previous features

  • Usage patterns

  • Industry/role

  • Pain points

Industry Variations

Power User

Advanced features

Basic User

Core improvements

Team Account

Collaboration updates

Best Practices

Feature Selection


  • Most relevant first

  • Clear benefits

  • Quick wins

Social Proof


  • Recent results

  • Similar users

  • Specific metrics

Onboarding


  • Simple steps

  • Quick success

  • Available support

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