Day 1: Introduction to Newsletters

This module provides a foundational understanding of email newsletters. You will explore the evolution of newsletters from print to email, understand their significance in modern communication, and learn about various email newsletter platforms. I’ll take you through the process of selecting the right newsletter service, considering factors like features, user-friendliness, and scalability. This introductory module sets the stage for creating impactful and engaging newsletters.

• What is a Newsletter?
• The Evolution of Newsletters
• Overview of Email Newsletter Providers
• Selecting the Right Provider
• Homework: Research and compare different email newsletter services.

Day 2: Content Creation

Focusing on the core of newsletter success, this module delves into audience analysis, content strategy, and content generation. You will learn techniques to identify and understand your target audience, ensuring content resonates and engages. The module emphasises the importance of a well-planned content strategy and offers creative approaches for brainstorming and curating content. Writing for an online audience, with its unique demands and behaviours, will also be covered.

• Understanding Your Audience
• Developing a Content Strategy
• Generating Engaging Content
• Writing for an Online Audience
• Homework: Develop a content plan for a month, including audience analysis.

Day 3: Design and Layout

This module addresses the visual aspects of newsletters, highlighting the importance of design in reader engagement and message delivery. You will be introduced to various design tools and software, learning how to create visually appealing and effective layouts. The lessons cover principles of good design, including the use of images, graphics, and consistent branding, to enhance the aesthetic appeal and readability of newsletters.

• The Role of Design in Newsletters
• Utilising Design Tools
• Effective Newsletter Layouts
• Incorporating Visual Elements
• Homework: Design a mock-up of your newsletter.

Day 4: Writing Techniques

Effective writing is pivotal to newsletter success. This module covers essential writing techniques, from crafting compelling headlines to creating valuable and relevant content. You will learn about storytelling and personalisation, key elements in building a connection with your audience. The module also focuses on the critical role of editing and proofreading in maintaining professionalism and clarity in newsletter content.

• Crafting Compelling Headlines
• Delivering Value in Your Content
• Storytelling and Personalisation
• The Importance of Editing
• Homework: Write an engaging article for your newsletter.

Day 5: Mailing List Management

A well-managed mailing list is a valuable asset. This module explores strategies for growing and maintaining an engaged subscriber base. You will learn about different methods of acquiring new subscribers, keeping them engaged, and segmenting the audience for targeted communication. Effective list management practices, including maintaining list hygiene and managing subscriber data, are also key topics of this module.

• Growing Your Subscriber Base
• Keeping Subscribers Engaged
• Audience Segmentation
• Effective List Management
• Homework: Develop a strategy for subscriber acquisition and retention.

Day 6: Engagement and Analytics

In this module, you will learn how to maximise reader engagement and measure the success of your newsletter. The lessons cover the incorporation of interactive elements and strategies to foster reader participation. Understanding and utilising newsletter analytics is also a major focus, enabling you to track key performance indicators, interpret data, and make informed decisions to refine your newsletter strategy.

• Enhancing Interactivity
• Fostering Reader Participation
• Newsletter Analytics
• Homework: Create a plan to incorporate interactive elements and identify key performance indicators.

Day 7: Monetisation and Growth

The final module explores the business side of newsletters, focusing on monetisation strategies and growth strategies. You will learn about various monetisation methods, including subscriptions and sponsorships, and how to balance revenue generation with subscriber experience. The module also looks at managing partnerships and sponsorships, along with long-term strategies for sustainable newsletter growth.

• Monetising Your Newsletter
• Building Partnerships and Sponsorships
• Long-Term Strategies for Newsletter Growth
• Homework: Develop a monetisation and growth strategy

Course launching in early 2024

Join the waitlist to be notified when the course is ready.

It’s a 100% free course.